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Ortodoxinfo (Romanian) · Aug 14 View source View full article on hyper.nooz.ai

Gigantul media MSN a preluat articolul despre Călin Georgescu, care apăruse inițial pe Newsweek America

🌐 Quote shown in the original Romanian — English translation below

… ajunge la un public mult mai mare decît cel care intră direct pe siteul unei publicații, fie ea și Newsweek. Mai mult, algoritmul MSN nu distribuie pur și simplu toate articolele la întîmplare. Microsoft spune că sistemul său ia în calcul inclusiv actualitatea; interesul public; rata de accesare; tendințele; autoritatea publicației; calitatea; relevanța pentru utilizator. Microsoft precizează chiar că materialele provenite de la publicații naționale sau globale bine cunoscute primesc o pondere mai mare în algoritmul de selecție.

Ori, faptul că articolul despre anularea alegerilor și despre nevoia ca SUA să ia atitudine a apărut nu pe un site obscur, ci fix într-o publicație de mare prestigiu a fost exact ”cheia” prin care s-a deschis poarta gigantică a MSN, oferind o expunere exponențial mai mare articolului. (Bogdan Tiberiu Iacob)

Neutral · MSN algorithm
Sentiment: neutral

Microsoft is explaining the functional logic of how its selection algorithm prioritizes certain publications.

🇬🇧 English translation

MSN media giant picked up the article about Călin Georgescu, which originally appeared on Newsweek America

The American publication Newsweek's effort to erase the traces of the now-famous article about Călin Georgescu might be completely useless: the material has been picked up in its entirety by an internet giant, specifically Microsoft's media site, which has approximately 1.5 billion monthly visitors, meaning unimaginable planetary distribution.

More specifically, the article can be found in full on the msn.com website, MSN (Microsoft Network), which is Microsoft's web portal.

In the 90s, MSN was the king of the internet; today it no longer holds the crown, but it continues to have massive traffic: in July 2024 [Note: original text says 2026, likely a typo], it recorded approximately 1.56 billion visits, ranking 21st among websites worldwide (according to Semrush data, an international internet analysis platform). It is the default home page for many Windows and Edge users, which accounts for a large portion of its traffic. It offers aggregated news from hundreds of sources, weather, stock quotes, sports, etc., plus AI integration (Copilot).

If an article from anywhere in the world's press is picked up/distributed on MSN, it can reach a much larger audience than those who visit a publication's site directly, even one like Newsweek. Moreover, the MSN algorithm does not simply distribute all articles at random. Microsoft states that its system takes into account timeliness, public interest, access rates, trends, publication authority, quality, and relevance to the user. Microsoft even specifies that materials coming from well-known national or global publications receive greater weight in the selection algorithm.

Thus, the fact that the article about the cancellation of the elections and the need for the USA to take a stand appeared not on an obscure site, but in a highly prestigious publication, was exactly the "key" that opened the gigantic gate of MSN, offering exponentially greater exposure to the article. (Bogdan Tiberiu Iacob)

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